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the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
the white tee

A single white t-shirt, engineered from the finest cotton on earth, produced in limited batches.

Every luxury brand obsesses over everything except the white t-shirt.

We obsess over nothing else.

the white tee

The first time, put it on with your eyes closed.

Edition 01 · Closed · July 2026.

Edition 02 · 40 pieces.

Less than 1% of the world's cotton harvest.

Cut and sewn near Guimarães, Portugal.

100% Extra-long staple Supima cotton · California grown.

200 gsm · Not see-through.

Taped shoulders · The line holds.

Pre-shrunk · The size stays.

Free DHL Express across Europe · 2–5 business days.

Size exchange and returns within 15 days, at no charge.
€ 225
€ 225
Choose your size
from an owner

“This is the first time I feel like I actually paid for the quality, not the brand. I felt it the moment I touched it, and it’s still the same months later.”

thomas, paris  ·  edition 01
The Fabric.
The Fabric — the white tee

Rare by nature.
White by design.

Most products are built around what is acceptable. The material that passes quality control. The construction that holds. The decisions that can be justified in a spreadsheet.

We started with what the tee had to be — and worked backwards from there.

"We did not ask what we could get away with. We asked what it would take to make something we could not improve."

0:00
< 1%
Of the world's cotton. Certified, traceable, grown in California.
Stronger
Extra-long staple fibre. Resists pilling and holds its shape well.
Stays white
Superior colour retention. Built to resist yellowing and fading.
0.0004%
Of the world's cotton. One of the rarest cottons in the world.
Once a year
A single annual harvest, from one stretch of warm coastline.
Silk-like
Among the longest natural staples. A yarn so fine it rivals silk.
the supima — specifications
The cotton 100% Supima. Extra-long staple, grown in California, certified and traceable. Less than 1% of the world's cotton supply qualifies — we chose it because nothing else held its structure, its softness, or its white the same way.
200 GSM Dense enough to hold its form. Light enough to forget you're wearing it. The precise point where the tee holds its structure without asserting itself.
The knit Single jersey. Fine gauge, circular bed. Close enough that light stops at the surface. Open enough that the fabric still moves with you. Nothing underneath, nothing to consider.
The dye Fabric dyed, at the roll, before a single panel is cut. The white goes into the cloth rather than onto the garment. Not a finish applied at the end — what the fabric already was, before it became a tee.
The finish Washed and pre-shrunk in production. It has already been through the water once before you own it. What comes out of the box is the shape it has settled into.
Certified OEKO-TEX Standard 100. Tested for what it does not contain.
the sea island — specifications
The cotton Sea Island cotton makes up 0.0004% of the world's cotton supply. Grown on a specific stretch of warm, humid coastline where the conditions for this plant have existed for centuries.
The fibre Among the longest natural cotton staples. The result is a yarn so fine it approaches the territory of silk — with the durability and breathability that only cotton provides.
The weight Lighter than the Supima. The fabric moves differently — less structure, more drape. It sits on the skin rather than against it. A different kind of right.

A white t-shirt has nowhere to hide. No pattern, no colour, no detail to distract from the parts that are wrong. Every flaw shows. Every compromise shows.

We made it the only thing. Which means the cotton and the weight had to be right before anything else could be. Nothing left to fix.

the white tee
The Construction.
The Construction — the white tee

Built from the
inside out.

A white tee hides nothing. No pattern, no colour, no detail to carry it. Which means everything that decides how long it lasts is on the inside — in the way it is built.

Taped shoulders A strip of cotton tape is sewn into each shoulder seam, carrying the weight of the garment. The shoulders hold their line — they resist stretching, sagging and collapse with wear. This is the single detail that separates a tee built to last from one built to sell.
The collar Reinforced at the construction level — not corrected after the fact. It is built to hold its shape because the structure is right from the first stitch.
The seams Clean-finished throughout. Not because you will see them — you won't. Because the way a seam is closed tells you how every other decision was made.
Interior label only The wordmark sits on the inside back neck. Nothing on the outside. The garment carries no logo a stranger could read — the outside is entirely yours.
Made in Portugal Cut and sewn in Portugal, in small batches, by people who make this their craft.
Obsessed over so you don't have to be.
the white tee
The Fit.
The Fit — the white tee

Four sizes.
One silhouette.

Most t-shirts are graded — one pattern scaled up and down. We grade for proportion. Every measurement is adjusted at every size, so the silhouette holds the same way — at every size, on every body.

Select your size below. Tap or hover any measurement to see where it sits on the garment.

"We did not scale a single pattern. We drew it four times."

Unsure of your size? Three steps will tell you.
Tap / hover a measurement →
Length
Shoulder
Chest
Waist
Neck width
Neck drop
Sleeve length
Sleeve width

A t-shirt fits, or it doesn't. These are the measurements we cut and sew to.

If the right size is uncertain, the answer is in the measurements, not in the letter. Lay flat a t-shirt you already wear and love, and compare.

the white tee
The Care & Maintenance
The Care — the white tee

Keep it right.
Keep it white.

Six simple habits keep it soft, white and in shape. Cotton like this softens with wear.

Washing
30°C maximum. Gentle cycle, inside out.
With whites only.
Mild detergent. No softener. No bleach.
Drying
Dry flat, in the air. Never in a dryer.
Ironing & storage
Iron on low, inside out.
Fold it. Do not leave it on a hanger.
Care is part of owning something well made.
the white tee
The Shipping, Orders & Returns
Shipping & Returns — the white tee

Limited.
Then you wait.

Supima represents less than 1% of the world's cotton harvest. Every edition is finite.

The edition
Each edition is made in a limited quantity. When it sells out, the next comes when it is ready — no date set, no quantity promised.
Shipping
Free express delivery across Europe, via DHL.
Dispatched within one to two business days, delivered within two to five.
Shipped from the EU. No customs, no import duties, no fees on arrival.
Returns
Free returns within 15 days of delivery.
A size may be exchanged once, shipping covered both ways. If your size is no longer available, a full refund.
The “Find your size” button takes three steps. The Fit section details every measurement. Both are there to help you choose the right size from the start.
the white tee

The Journey

I · Studied

Every choice studied. The study continues.

Cotton, white, yellowing, Supima, weight, shrinking — and more to come. Read them in The Process.

II · Grown

Extra-long staple Supima cotton · California grown.

Less than 1% of the world's cotton harvest.

III · Knitted

Knitted into 200 GSM single jersey, in Portugal.

Dyed at the roll, washed and pre-shrunk before a single panel is cut.

IV · Cut and sewn

Cut and sewn near Guimarães, Portugal.

Taped shoulders · The line holds. Label on the inside only.

V · Inspected

Inspected at the white tee atelier, Liège.

60 control points. A piece that does not pass does not ship.

VI · Numbered

Edition 02 · 40 pieces.

Edition 01 · Closed.

VII · Delivered

Free express delivery across Europe, via DHL.

Delivered within two to five days, tracked.

VIII · Yours

Free returns within 15 days.

Unsure of your size? Tap “Find your size” above the sizes.

The Conversation

The questions asked before choosing.
Two voices, one subject. Nine questions, in twenty-one minutes.

0:0021:12

For in-depth answers, and many more, read The Process, just below: the complete studies behind every decision made on this tee.

The Process

study no. 06 — on shrinking: the size you choose is the size you keep

study no. 06 — on shrinking: the size you choose is the size you keep

One tee. Done right. Crafted from the world's finest cotton.

A Note on Presence

"The men you truly admire — you don't remember their clothes.

You remember their calm.

Their certainty.

The way they took up space without asking.

That never came from a label.

Loud is easy; silence is the hard part.

So empty your closet of every name that isn't yours.

Who are you, with nothing speaking for you?

Most men never answer.

The ones you admire did, long ago.

We made one tee for the man ready to answer.

Cut right, from cotton grown on less than one percent of the world's harvest.

When you're ready to be seen — just you — it's here.

Not a collection. A conclusion."

— S. founder, the white tee

Certified American Grown Supima® Cotton

The SUPIMA® trademark guarantees that a branded product contains 100% U.S.-grown Pima cotton of the highest quality, ensured through full supply chain licensing and verification.

Inspected and approved by the white tee Atelier

the white tee Atelier is our internal guarantee that every product has been carefully selected and inspected for fabric quality, softness, durability, and finish — reviewed by our team to ensure consistency with our premium standards before production.