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the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
  • the white tee
the white tee

A single white t-shirt, engineered from the finest cotton on earth, produced in limited batches.

Every luxury brand obsesses over everything except the white t-shirt.

We obsess over nothing else.

the white tee

Edition 01 · Sold out.

Edition 02 · 25 pieces.

Less than 1% of the world's cotton harvest.

Cut and sewn near Guimarães, Portugal.

Long-staple Supima cotton · California grown.

Taped shoulders · The line holds.

Delivered within two to five days.

Free express delivery across Europe, via DHL.
€ 225
€ 225
Choose your size
Find your size
The Fabric.
The Fabric — the white tee
the fabric

Two cottons.
One standard.

Most products are built around what is acceptable. The material that passes quality control. The construction that holds. The decisions that can be justified in a spreadsheet.

We started with what the tee had to be — and worked backwards from there.

"We did not ask what we could get away with. We asked what it would take to make something we could not improve."

0:00
< 1%
Of the world's cotton. Certified, traceable, grown in California.
Stronger
Long-staple fibre. Resists pilling and holds its shape well.
Stays white
Superior colour retention. Built to resist yellowing and fading.
0.0004%
Of the world's cotton. One of the rarest cottons in the world.
Once a year
A single annual harvest, from one stretch of warm coastline.
Silk-like
Among the longest natural staples. A yarn so fine it rivals silk.
the supima — specifications
The cotton Supima. Long-staple, grown in California, certified and traceable. Less than 1% of the world's cotton supply qualifies — we chose it because nothing else held its structure, its softness, or its white the same way.
200 GSM Dense enough to hold its form. Light enough to forget you're wearing it. The precise point where the tee holds its structure without asserting itself.
The knit Single jersey. Fine gauge, circular bed. Close enough that light stops at the surface. Open enough that the fabric still moves with you. Nothing underneath, nothing to consider.
The dye Fabric dyed, at the roll, before a single panel is cut. The white goes into the cloth rather than onto the garment. Not a finish applied at the end — what the fabric already was, before it became a tee.
The finish Washed and pre-shrunk in production. It has already been through the water once before you own it. What comes out of the box is the shape it has settled into.
Certified OEKO-TEX Standard 100. Tested for what it does not contain.
the sea island — specifications
The cotton Sea Island cotton makes up 0.0004% of the world's cotton supply. Grown on a specific stretch of warm, humid coastline where the conditions for this plant have existed for centuries.
The fibre Among the longest natural cotton staples. The result is a yarn so fine it approaches the territory of silk — with the durability and breathability that only cotton provides.
The weight Lighter than the Supima. The fabric moves differently — less structure, more drape. It sits on the skin rather than against it. A different kind of right.

A white t-shirt has nowhere to hide. No pattern, no colour, no detail to distract from the parts that are wrong. Every flaw shows. Every compromise shows.

We made it the only thing. Which means the cotton and the weight had to be right before anything else could be. Nothing left to fix.

the white tee
The Construction.
The Construction — the white tee
the construction

Built from the
inside out.

A white tee hides nothing. No pattern, no colour, no detail to carry it. Which means everything that decides how long it lasts is on the inside — in the way it is built.

Taped shoulders A strip of cotton tape is sewn into each shoulder seam, carrying the weight of the garment. The shoulders hold their line — they resist stretching, sagging and collapse with wear. This is the single detail that separates a tee built to last from one built to sell.
The collar Reinforced at the construction level — not corrected after the fact. It is built to hold its shape because the structure is right from the first stitch.
The seams Clean-finished throughout. Not because you will see them — you won't. Because the way a seam is closed tells you how every other decision was made.
Interior label only The wordmark sits on the inside back neck. Nothing on the outside. The garment carries no logo a stranger could read — the outside is entirely yours. The tee photographed is the tee you receive — only the neck label varies with the cotton you choose.
Made in Portugal Cut and sewn in Portugal, in small batches, by people who make this their craft.
Obsessed over so you don't have to be.
the white tee
The Fit.
The Fit — the white tee
the fit

Four sizes.
One silhouette.

Most t-shirts are graded — one pattern scaled up and down. We grade for proportion. Every measurement is adjusted at every size, so the silhouette holds the same way — at every size, on every body.

Select your size below. Tap or hover any measurement to see where it sits on the garment.

"We did not scale a single pattern. We drew it four times."

your size
Four questions. A moment of your time.
Height
cm
Weight
kg
Build
The drape you prefer
your answer
Your size will appear here.
Tap / hover a measurement →
Length
Shoulder
Chest
Waist
Neck width
Neck drop
Sleeve length
Sleeve width

A t-shirt fits, or it doesn't. These are the measurements we cut and sew to.

If the right size is uncertain, the answer is in the measurements, not in the letter. Lay flat a t-shirt you already wear and love, and compare.

the white tee
The Care & Maintenance
The Care — the white tee
the care & maintenance

Keep it right.
Keep it for life.

A white tee is not bought once — it is kept. A few simple habits are all it takes to keep it at its best. Cotton like this softens with wear.

Washing
Machine wash cold — 30°C maximum.
Gentle cycle, turned inside out.
Mild detergent. No fabric softener. No bleach.
Wash light and dark colours separately, to avoid colour transfer.
Drying
Air dry only — lay flat or hang.
Never tumble dry.
Finishing & storage
Steam, or iron lightly on low. Never high or direct heat.
Fold to store. Do not hang long-term.
Care is part of owning something well made.
the white tee
The Shipping, Orders & Returns
Shipping, Pre-order & Returns — the white tee
shipping & returns

Numbered.
Then gone.

Sea Island cotton represents 0.0004% of the world's cotton harvest, gathered once a year. Supima, less than 1%. Every edition is finite by nature.

Each tee belongs to a numbered edition. Once it sells out, it is gone.

The edition
Each tee belongs to a numbered edition.
Once an edition sells out, it is gone.
Shipping
Free express delivery across Europe, via DHL.
Dispatched within one to two business days, delivered within one to five.
Returns
Free returns within 15 days of delivery.
For a different size, return yours and we send another if available — otherwise, a full refund.
The Fit section details every measurement.
the white tee

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The Process

study no. 00 — on origin: how this began

study no. 00 — on origin: how this began

One tee. Done right. Crafted from the world's finest cotton.

A Note on Presence

"The men you truly admire — you don't remember their clothes.

You remember their calm.

Their certainty.

The way they took up space without asking.

That never came from a label.

Loud is easy; silence is the hard part.

So empty your closet of every name that isn't yours.

Who are you, with nothing speaking for you?

Most men never answer.

The ones you admire did, long ago.

We made one tee for the man ready to answer.

Cut right, from cotton grown on less than one percent of the world's harvest.

When you're ready to be seen — just you — it's here.

Not a collection. A conclusion."

— S. founder, the white tee

Certified American Grown Supima® Cotton

The SUPIMA® trademark guarantees that a branded product contains 100% U.S.-grown Pima cotton of the highest quality, ensured through full supply chain licensing and verification.

Inspected and approved by the white tee Atelier

the white tee Atelier is our internal guarantee that every product has been carefully selected and inspected for fabric quality, softness, durability, and finish — reviewed by our team to ensure consistency with our premium standards before production.